Jem
    Baker furniture exists to satisfy the notion of things chosen well, rather than often. This ideal has guided Baker to great success since the 1890s. Taking inspiration from Baker's ideals and rich heritage, the goal of the project was to rejuvenate the Baker brand by creating a consistent and contemporary graphic language and improve legibility of the Baker logo at small sizes.   

Baker

    Baker furniture exists to satisfy the notion of things chosen well, rather than often. This ideal has guided Baker to great success since the 1890s. Taking inspiration from Baker's ideals and rich heritage, the goal of the project was to rejuvenate the Baker brand by creating a consistent and contemporary graphic language and improve legibility of the Baker logo at small sizes.   

 

Baker furniture exists to satisfy the notion of things chosen well, rather than often. This ideal has guided Baker to great success since the 1890s. Taking inspiration from Baker's ideals and rich heritage, the goal of the project was to rejuvenate the Baker brand by creating a consistent and contemporary graphic language and improve legibility of the Baker logo at small sizes.

 

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Sample sketches by Neil Summerour.

Sample sketches by Neil Summerour.

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An Ammunition project. Creative director Baker: Tristan Butterfield. Lettering: Neil Summerour, Swash & Kern. Photography: Tony Duran

An Ammunition project. Creative director Baker: Tristan Butterfield. Lettering: Neil Summerour, Swash & Kern. Photography: Tony Duran