Jem
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Laxmi

    Identity for global skincare brand, Laxmi. All Laxmi ingredients are sustainably harvested by women in the Nile River Valley, Uganda. Laxmi pays their producers a living wage which is 3x the local wage. These payments are vital for basic human needs in some of the poorest parts of Uganda.   

 

Identity for global skincare brand, Laxmi. All Laxmi ingredients are sustainably harvested by women in the Nile River Valley, Uganda. Laxmi pays their producers a living wage which is 3x the local wage. These payments are vital for basic human needs in some of the poorest parts of Uganda.

 

Image courtesy of Laxmi.

Image courtesy of Laxmi.

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    Named Laxmi after the Hindu goddess Lakshmi, whose four hands represent prosperity, liberation, morality and love – two hands giving and two hands receiving.   

 

Named Laxmi after the Hindu goddess Lakshmi, whose four hands represent prosperity, liberation, morality and love – two hands giving and two hands receiving.

 

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An Ammunition project. Packaging structural design: Hamish Thain.

An Ammunition project. Packaging structural design: Hamish Thain.